Enable Referral Tracking
To turn on referral tracking, go to your event dashboard and click on Promotions>>Referral Tracking>>Referral Tracking Setup. Turn on the first toggle. The second toggle asks if you want to turn on purchase referral codes in confirmation emails.
Next, you can go to the Referral Tracking Menu and click Manage Referral Codes.
Here, you can see all your referral codes and their data. It shows you the dollar amount, number of registrations, and whether it is a manual code or a purchase code. You can edit and delete codes as well.
At the bottom there is an Add a Referral Code button, which allows you to create a new manual code.
All you need to provide is an email address and a referral description. It will generate a new code:
Each code on the Manage Codes page has a blue button under the Code column. Clicking one will give you a popup with the link version.
Now you can use the manual referral link for Facebook Ads or give it to the sponsor or individual who will be referring your event.
Using the link in a Facebook ad
To use Referral Tracking for Facebook or other social media, you will need to assign each of the platforms at least one code. You can then insert that link into the ad as part of the ad’s text when you create it on Facebook. Here is an example Facebook ad for a race. Facebook automatically changes link text in posts to shared links like this one:
When the ad viewer clicks on the ad and registers, that link’s referral code gets credited.
To read more about this, check out this blog on Custom Source Tracking for races.