You can set up Ticket Purchase Followup automated emails for your ticket events to send to ticket purchasers a set number of hours or days after they have purchased tickets to your event. Ticket Purchasers will still receive a confirmation email immediately following their purchase that includes their ticket purchase information, confirmation code and receipt. The Ticket Purchase Followup email can be used for additional event day information, incentivizing purchaser's to bring their friends to the event, showcasing sponsors, providing the answers to FAQs, etc. 


To set up these Automated Emails, navigate to Email >> Automated Emails, and click the Edit icon for the Ticket Purchase Followup email:

Note: The Ticket Purchase Followup Email is currently the only Automated Email for Ticket Events. 


Turn on the Enable Ticket Purchase Followup Emails toggle: 


Once you have enabled these emails, you can set when you would like the email to be sent out to ticket purchasers. You can choose to Send Emails at Day Interval After the ticket purchase or to Send Emails on a Specific Date:


Turn on the toggle for the send time you would like, and set the time.


Send Emails at Day Interval After


By default, the Ticket Purchase Followup email will send 3 days after someone buys a ticket at 10:00am:


You can edit the interval to any number of days and time or hours after the purchase. Note: When you set the interval to a number of hours after the ticket purchase, no time needs to be entered:


If you want to include multiple followup emails to send to your ticket purchasers at separate intervals, you can do so by clicking the orange +Add Interval button:


Note: Hover over the tooltip to the right-hand side of the send time to view additional details regarding setting up the send intervals:


When you are finished setting the interval day(s) and time(s), click the blue Save Settings button at the bottom of the page.


Send Emails on a Specific Date


To schedule the follow-up emails to go out to all purchasers at one time, turn on the Send Emails on a Specific Date toggle, and set the date and time you would like the email to be sent:

Note: This is the same functionality as scheduling an email to All Purchasers on a specific date/time, which can be done under Email >> Send Email.


If you want to include multiple followup emails to send to your ticket purchasers at separate times, you can do so by clicking the orange +Add Date button:


When you are finished setting the date(s) and time(s), click the blue Save Settings button at the bottom of the page.


Customize Ticket Purchase Followup Emails


Once you have clicked Save Settings to schedule the automatic emails, you will be able to customize the email content by clicking the Edit Icon on the right-hand side of the email: 

This will take you to the first step in sending an email where you can customize the subject line and content of the email: 

Note: You cannot change the recipient list in the To section of the email. It will automatically be set to go to All Ticket Purchasers.


Click the View Available Placeholders dropdown on the right-hand side of the Content section to view a list and description of the placeholders that can be used in the email:


To customize the email content, click the Edit icon on the right-hand side of the Content section (under the View Available Placeholders dropdown):


This will direct you to the Email Builder for this email where you can change/add the heading display and content sections within the email.

Note: If you would like to learn more about the Email Builder on TicketSignup, you can review the Send an Email help guide here.


Once you have finishing customizing the email to your liking, click the Continue button, and you will be re-directed to view the details of the email:


Note: You can click back and forth between the Desktop and Mobile view to review the email display on different devices:



When you are ready to save the email, click the blue Save Automated Email button at the bottom of the page, and your email will be saved to automatically be sent at the set time.